PRof. Wenbo WANG

Associate Professor, Department of Marketing


Professor Wenbo Wang is Associate Professor of Marketing at Hong Kong University of Science and Technology. He is recently interested in marketing causality using unstructured data and moment-to-moment data, in the area of Social Media Advertising, User-Generated-Content, Content Marketing, and Sustainability. Professor Wang won the Early Career Award from the Hong Kong Government. Professor Wang is active in transdisciplinary research and education with a focus on Marketing-AI Interface. He is the founding data scientist at WeBank-HKUST AI lab. Professor Wang is an award-winning teacher for Big Data and Digital Marketing course for EMBA, EDP, and Undergraduates. He has been invited to provide executive training to P&G, Pfizer, OnePlus, Boehringer-Ingelheim, Vivo, Kuwait Fund, Citibank, China Telecom, and etc.