How to manage the new product development?

Mentor Shreyansh DURGESH

Chief Product Officer - Payments, Aurionpro

Mentor Shreyansh DURGESH: New product development usually follows a process divided into 6 steps, by ideation, product definition, prototyping, detailed design, validation/testing and commercialization. Yet you can streamline or simplify the product development process from 6 steps into 4 steps. It’s probably optional to the startups but the team still need to have the differentiation which can attract customers.