Where' s my target audience? How to set it?

Mentor Jennifer Tsang: Try to zoom it, not zoom out because you don’t have much budget. Startups can look different and specific segments to zoom in. I recommend startups use user persona, because it gives a lot of thought to deliveryour own message and have hints to know where you are going to target and which channel you are going to use. Building the user persona can be very broad by using demographic, occupation, behavioral factors and even any pain points of the specific people. So, startups can try to make it like a real person. What are their hobbies? What are their values? Are they very price sensitive? Try to image your target audience by using the above key tips.