Digital Tranformation Workshop: How Traditional Industry drive for a Digital Transformation

Business transformation is hard, especially digital transformation for a traditional category can be even harder. But..everything is possible!! Therefore, we are organizing a workshop about the Digital Transformation of the Traditional Industry (Hairy Crab Business) on 16/11/2022. 

In this workshop will cover,

- Transforming both the Operation side and Marketing side of the business
- Leveraging Google Cloud's AI/ML for prospecting, advanced retargeting and conversion enhancement & prediction
- Seamless and automatic API-connected journey from marketing, sales, payment to logistics across multiple-parties 

Seminar details:

Topic: Digital Transformation Workshop: How Traditional Industry drive for a Digital Transformation

Date: 16/11/2022

Time: 6:15 p.m. - 7:45p.m. 

Mode: LTB

Language: English

Speaker: Anthony Chung (Strategy Lead - Green Tomota)

Speaker Bio:
Anthony drives innovation and strategic planning tasks within GreenTomato and across GT group, from data to web3, from eCom to CRM. Not only he leads and delivers business strategy to different entities of GT group, Anthony also provides consulting services to internal and external clients on digital transformation, business planning and innovation projects.
 
He has diverse experience in advertising, marketing and public relations. He used to be a part of different 4As ad agencies’ strategic planning team to serve local, regional and global clients from all walks of life – by researching on consumer insights and providing strategic recommendations.
 
Anthony also has extensive knowledge in digital, which he holds multiple professional
Certifications in analytics and digital marketing from Google, Microsoft and Facebook.

Enroll now!! 

Enrollment Deadline: 15/11/2022, 5:00 p.m.

For any inquiries, please contact us at ecenter@ust.hk. 

HKUST Entrepreneurship Center