member
Sophia NIU
founder, TGIF
I joined an investment bank right after graduation, and performed the largest H-share buyout deal in a PE firm, where I got deep exposure in e-sports and gaming industry. We also invested in a professional e-sports team and I personally joined the team as COO. When I put myself daily with the professional players, I actually figured their needs much in-depth, such as the serious healthy issue and their long-hour sitting needs. I also figured that the early-generation of gaming chairs and devices had certain shortcomings and the entire category can be revolutionized through developing new products. Thus I found the brand TGIF in 2021, introduced our flagship ergonomic gaming chair in 2022 and currently we're ranked NO.1 cross-channel in China gaming chair retail category.
Company Description
TGIF is a lifestyle brand focusing on esports and gaming culture, with a specialty in producing and selling ergonomic chair, gaming chair and gaming desk etc. TGIF is committed to creating a new lifestyle and experience through innovation and technology for gamers and e-sports lovers. Through deep cultivation of e-sports culture, and integration of fashion, technology and furniture R&D capabilities, the brand is making e-sports into a way of living for young generation.