Company Description

Headquartered in China, ePropulsion was set up in 2012 and is led by a team of technology entrepreneurs that are focused on developing uncompromising superior products. Since the company launched its first electric outboard in 2014 it has fast become a force to be reckoned with in the electric propulsion market, seeing the brand win significant market share across Europe and the world – which continues to grow. ePropulsion has a clear mission to become the global leader in marine electric propulsion systems and services. This pioneering, market challenger brand is at the very forefront of the industry and is recognised across the world for its exceptional product quality, performance, and technological innovations. ePropulsion was the first company to launch a brushless direct-drive electric outboard motor in the market and offers a portfolio of 1 – 6kW outboard engines across its Spirit and Navy ranges that are renowned for being high quality, quiet, eco-friendly and low maintenance.

Job Description

• Develop overall digital marketing and content strategies aligned with the company’s business goals.
• Plan, execute and track digital marketing projects including SEO, SEM, content marketing, email marketing, social media marketing, and influencer marketing.
• Manage the internal team and external agencies/vendors to drive website traffic, lead acquisition and improve conversion.
• Liaise with external stakeholders to gather content and high-quality assets that can be relayed online (including our global distributors and media partners).
• Close co-operation with in-house designers, content specialists, and external producers. To create and deliver high-standard content, such as visuals, copy, videos, webpages, and other necessary marketing collaterals within budgets and deadlines.
• Monitor and listen actively on Social Community to analyze engagement, reach, comments, and sentiment.
• Develop tracking and monitoring system to ensure KPIs are achieving targets, conduct analysis, and learn from data and reports.
• Review new technologies, platforms, and approaches and be at the forefront of trends in digital marketing.
• Design service details and negotiate contracts with varied vendors, media partners, agencies, and influencers and monitor their deliverables and effectiveness throughout.
• Perform as an HK marketing team leader and report to Marketing Director.

Job Requirement

• Bachelor’s Degree or above in Marketing, Communications, Journalism, Translation, PR, or other relevant discipline(s).
• 5 years or above of solid experience in the digital marketing field preferably in digital planning/ content marketing, with a minimum of 2 years at the managerial level.
• Capability to proofread the content produced by the specialist and all the content to be published in the Company's social media accounts.
• Experience managing external digital media agencies, content contributors, and IT vendors is preferred.
• Track record in managing social media community and curating engagement campaigns, particularly Facebook groups engaging a worldwide audience.
• Experience in partnering with external influencers/ KOLs remotely (such as in the US and Europe).
• Excellent communication, coaching, and leadership skills.
• Ability to manage multiple projects and present ideas to executives and manage expectations of stakeholders.
• Creative, self-motivated, and strong team spirit with a customer-center mindset.
• Proficient in written and spoken English, Cantonese, and Mandarin.
• Willing to have PRC business trips occasionally.
• Potential talent with less experience would be considered as Digital Marketing and Planning Specialist.
• Knowledge of media tracking implementation, such as Hootsuite.
• Interest in technological development and sustainable energy.
• Passionate boating/ sailing/ marine industry.

Application Method

Please e-mail your full resume in WORD FORMAT with expected salary to hr.hk@epropulsion.com