What is the step guide on creating digital marketing strategy?

Mentor Jennifer Tsang: There’s 6 process steps. The important thing is to set target audience and of course your goals as well like what you want to achieve. The channels means that which channels or platform you choose to perform. The message is going to deliver can be form of different formats such as video, infographic, images and even podcast. And teams can use some tracking tools to do the measurement and tracking. Please also review and optimize your marketing strategy after A/B testing.