member
Kushaj DWIVEDI
CTO & Co-Founder, CRESENTO LIMITED
I’m Kushaj, co-founder of Cresento. I’ve been an athlete for most of my life, and growing up playing basketball I was obsessed with getting better. But I constantly felt a gap I couldn’t cross: teammates who could afford 1,600-dollar private coaching always seemed a step ahead, while I was trying to catch up on my own. That feeling of being “left behind”, not because of effort, but because of access, never really left me. Cresento is my way of making sure other young athletes don’t go through the same thing — that no one’s potential is capped just because they weren’t given the opportunity to shine. At the same time, I’ve always been entrepreneurial. I’ve helped build a tutoring agency, experimented with vending machine companies, website developmentagencies and generally looked for problems I could turn into products and systems. For me, entrepreneurship isn’t just about business; it’s about designing solutions that actually change someone’s day-to-day life. Cresento brings those two sides of me together: the athlete who never wants talentwasted, and the builder who loves solving hard problems. Now I’m focused on using technology to bring high-level performance insights to every seriousplayer, not just the ones who can pay for elite coaching.
Company Description
Cresento is a Hong Kong–based sports technology company building AI-powered smart shin guards designed to bring professional-grade analytics tograssroots and amateur football. Our product—Cresento Lite and Cresento Pro—integrates advanced sensors (IMU, GPS, EMG in future versions), on-device intelligence, real-time data streaming, and a cloud analytics platform for both players and coaches. Our mission is simple: democratize elite-levelperformance data. Professional academies use expensive GPS vests and complex tracking systems, while millions of talented players and smaller clubshave no access to objective data. We aim to close that gap. Our solution captures acceleration, sprint speed, workload metrics, directionalmovement,and soon tactical understanding through AI. Individuals sync data via Bluetooth, while teams use a local WiFi hub for real-time dashboards.The coach platform aggregates insights on intensity, fatigue, performance trends, and player comparisons. Our AI assistant, Cora, turns raw metrics intoexplanations and coaching advice. Cresento has secured support from HKSTP, HKUST, angel investors, and the GBA Youth Entrepreneurship Fund. Weare preparing for pilot deployment with clubs in Hong Kong and Europe. Long term, we aim to expand into multi-sport wearables and become the datalayer for grassroots-to-pro talent development globally.
https://www.winnersdontsettle.com/