member
Zack CHEN
Founder & CEO, VinoBuzz Limited
Zack Chen is the Founder and CEO of VinoBuzz, driven by a singular mission: to make great wine accessible to everyone through the power of AI. A seasoned finance professional turned entrepreneur, Zack previously served as Investment Director at a PE firm and Executive Director at a Hong Kong listed company. He holds a CPA qualification, an HKUST MBA, and brings rare depth on both sides of the table — as a French Wine Scholar and WSET Level 3 certified, he understands wine as intimately as he understands business. After years in high finance, Zack saw an opportunity that numbers alone couldn't ignore: one of Asia's largest consumer markets was still stuck in the past. He founded VinoBuzz in 2025 to change that — assembling a world- class team of AI engineers from Tencent, Alibaba, and Xiaohongshu, and pairing cutting-edge technology with deep wine industry expertise. Within half of a year, VinoBuzz closed its angel round at a US$10M valuation, launched a platform with 4,000+ SKUs and 4-hour delivery, and attracted 1,500+ beta users.
Company Description
VinoBuzz is Asia's first AI-powered wine agent marketplace, built to solve a problem hiding in plain sight: Hong Kong's $2.27 billion wine market is over 90% offline, leaving millions of consumers overwhelmed, underserved, and stuck buying the same safe bottle every time. At the heart of VinoBuzz is Nora — a conversational AI sommelier that understands your taste, occasion, and budget in seconds. Tell her what you need, and she recommends the perfect bottle with reasoning, stories, and real-time price comparisons. The whole experience takes under a minute. Delivery arrives in as fast as four hours. Unlike static rating apps, Nora remembers. Every interaction makes her smarter, building a personalised palate profile that gets better with every order. Combined with 4,000+ SKUs from top importers and a seamless one-click checkout, VinoBuzz removes every barrier between a consumer and the perfect bottle of wine. The business model spans marketplace commissions, consumer subscriptions, and B2B white-label licensing — with Cathay Pacific already expressing interest in integrating VinoBuzz's AI into their digital marketplace. VinoBuzz is not just selling wine. It is digitising an entire category, building the data moat, and owning the premium beverage experience across Asia.