member
Joe CHENG
CO-FOUNDER, ROOTS
Joe is the cofounder of Roots, a robo-advisory property and mortgage platform that analyse your social behaviour, needs and affordability, supported by Cyberport Incubation Program and Hong Kong University of Science and Technology. Joe worked in the private wealth management sector for 5 years as a business strategy manager, focused on business development strategies and steered a bank-wide integration of USD 10bn+ asset under management. Joe graduated from King’s College London and earned a MBA degree from HKUST.
Company Description
ROOTS is established as an online mortgage platform that analyses your social behaviour, needs and affordability. Users will be able to obtain mortgage from 18 banks in HK online, making home purchase as simple as booking your next trip on Expedia. ROOTS has so far served over 6,000 clients, a total of over HKD 10bn mortgage loan with an application success rate of 95%.