Fellow
Prof. Joon Nak CHOI (JC)
Adjunct Associate Professor, HKUST
Founder of Learnovate Technologies Limited
Joon Nak CHOI (JC) is Adjunct Associate Professor, Department of Management; Advisor to the MSc in Business Analytics Program, Department of Information Systems, Business Statistics, and Operations Management; and Faculty Associate, Institute for Emerging Market Studies at the Hong Kong University of Science and Technology. In addition to his academic appointments at HKUST, Professor Choi has also held visiting professorships at Stanford University and NYU Shanghai. He is a member of HKUST’s Task Force on the Use of Generative Artificial Intelligence and formerly was a member of the Task Force on Innovation and Entrepreneurship; he is also an Expert Delegate in Artificial Intelligence to the Digital Education Council, representing HKUST. He graduated from Brown with an AB in International Relations, Urban Studies, and Economics and from Stanford with an MA and a PhD in Sociology. Professor Choi’s current work focuses on the intersection of business and technology, encompassing AI, data science, business analytics, management consulting, innovation, and business ethics; he is co-teaching HKUST's new undergraduate common core course on understanding and leveraging AI.
Professor Choi has been involved with several startups. He was Chief Data Scientist for AssertID, which was spun out from the Stanford Graduate School of Business, and co-founded Zectr, which applied machine learning to automate survey-driven market research. More recently, he founded Learnovate, a HKUST spinoff that is applying AI to education, to solve his frustrations as an educator.
Company Description
Learnovate makes AI-enabled tools for the classroom and beyond. Everyone knows that AI will revolutionize education, but nobody has figured out exactly how to do it. We are working to make AI useful for educators. Our lead product focuses on perhaps the biggest pain point in higher education – assessment – leveraging generative AI to provide better, faster, and more useful feedback on essays.